Ceyhun
Orhon.
Digital transformation consultant · Founder, Ayaner Bilişim · İstanbul
Strategy and engineering at the same desk. Everything on this page is running right now.
Political science first. Then the code.
My relationship with computers started on a Commodore 64. It was not a trend I joined; it is simply where I have been since. That curiosity is now an ecosystem that keeps dozens of software products alive.
At İstanbul University’s Faculty of Political Sciences I learned the strategy, management and decision-making half of this work. If I can tell an organisation “this is not a software problem, it is a decision problem”, that sentence comes from there.
The technical half I refused to manage from the outside. I taught myself to write code, then went back and studied computer programming properly. What I sell today sits exactly where those two educations meet: I can set the strategy at the management table and build the technical layer with my own hands, then hand delivery to a team and keep it running.
In the digital age, leadership rises with efficiency and continues with sustainability. Working principle
Nothing on this page is a plan.
Five lines. Four of them open the live thing.
I did not take a straight career line.
That was deliberate. I have seen the field, the export desk and the kitchen. It is why, when I explain digital transformation to an organisation, I know what the person across the table is feeling.
- Construction sector Entry level to administrative management Where I first saw what commerce actually is.
- London, United Kingdom My own web design venture Websites on weekdays. Head chef at a Spanish restaurant on weekends.
- Avea Field marketing supervisor Coordinating promotional operations. Large-scale operational discipline.
- Akınsoft Export manager The export desk of a software company. Where product meets market.
- Ayaner Bilişim Founder, 2012 A web technologies company. The Websel Dönüşüm brand was born here in 2016 and still runs the delivery side.
Today the work runs through three brands on one spine: strategy and consulting under my own name, agency delivery under Websel Dönüşüm, software products under Ayaner. Different doors, one workshop.
In England I built websites on weekdays and cooked on weekends. What that taught me was not technical. It was what it means to own a job end to end.
The professions that cannot advertise their way to growth.
Psychologists, clinicians, coaches, authors. Professional ethics restrict aggressive advertising. It looks like a disadvantage. Built correctly it is the most durable advantage there is, because once advertising is closed the only road left is organic findability — and that is won with a system, not a budget.
Bury the budget in ads. Visibility stops the day the spending stops.
A permanent organic presence: search, content, and a site that earns trust on its own.
A site built for Google alone, invisible the moment someone asks an AI instead.
SEO and generative-engine optimisation together, so ChatGPT, Perplexity and Gemini cite you as a source.
Data protection, cookie consent, opt-in rules and accessibility patched on afterwards as obligations.
Compliance designed in from day one — GDPR in Europe, KVKK and consent registry in Turkey, WCAG 2.2 throughout. Which is why I wrote those plugins myself.
Delivered, then abandoned. Quietly rotting six months later.
An annual support scope: maintenance, speed, security and measurement, continuously.
I don’t only advise. I put working software on the table.
I am not one of the people who arrive with theory. If I notice the same gap in the market twice, the third time it becomes a product. Everything here is in production and carries a licence.
- Performancespeed and Core Web Vitals
- Consentcookies and data protection
- GEO AuditAI visibility scoring
- Reservationsappointments and calendar
- Form builderno code required
- AccessibilityWCAG 2.2
- Content protectioncopy and image
- 3D sliderdepth-aware gallery
- Photo Jumpimage interaction
- Countersmilestone display
- Maintenance modebranded downtime
- Download gateemail-verified delivery
- Announcementssite-wide notices
- Issue reportingvisitor bug reports
- Contract managersigned agreement ledger
- Two commercial themespsychology, jewellery
Two of the three are open to visit. The third runs this practice.
AI is not my presentation topic. It is how the work gets done.
Everything I describe to an organisation runs in my own business first — the agency’s content production, client reporting, audit flows and my own publishing all move along that line.
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Corporate AI workshops
Hands-on programmes for teams, in person or online. Every workshop contains the walkthrough of a system I actually built.
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Process automation
Standing up reporting, content and audit flows so they run without a person holding them together.
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Generative engine optimisation
Getting a brand cited as a source inside ChatGPT, Perplexity and Gemini answers — measured, not assumed.
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Speaking
Conferences, panels and in-house events on digital transformation, AI and management systems.
My iron rule: I only claim practice where I have practice. Where I have none, I say so and offer my thinking instead.
In the hours I am not writing code, I write.
This is not a hobby line on a bio. It is the thing I sell: a brand that cannot build a narrative cannot become visible. I run my own publishing line so I can show working production rather than theory.
Standing Ground in the Age of AI
How to reposition your value, stay relevant, and turn AI into your advantage. Published in English through Amazon KDP; the Turkish edition is on Google Play Books.
Around it runs the rest of the line — the parts you can read today, and the parts still being written.
- Bil ve AnlaAn independent digital magazine I publish, on what people left unfinished. Turkish.
- YouTubeVideo and podcast, on a regular rhythm.
- The blogLong-form writing on the Turkish site.
- In progressA science-fiction book with a universe of its own, told across a novel, short graphic novels and short film; and a second line in action-political thriller. Neither is published yet, so neither has a link.
Where to go next.
This page is the introduction. Everything that follows it lives somewhere with more room.
ceyhunorhon.com.tr
Tam biyografi, blog, kitaplar ve iletişim. Kişisel sitem Türkçe olarak burada yürüyor.
Engineering · Englishayaner.com
The products and the engineering capacity behind them: plugins, themes, licensing, and build capacity for agencies. If you came here with commercial intent, this is the door.
The agency · Turkishwebseldonusum.com
Websel Dönüşüm: web, search and AI visibility, legal compliance and annual support, for the Turkish market.
Network · 30,000+Where I publish strategy writing on a regular schedule. The fastest way to see how I think before we speak.
Directdestek@ayaner.com
A workshop for your team, a system to build from scratch, or just the question of where you currently stand. Write in English or Turkish.